In this issue of Building & Construction Review, we are delighted to showcase Efendi Architectural with our BCR Recommends Award.
Façades function firstly as a building’s main protection against external elements like wind and sun and secondly provide insulation. Thirdly, and somewhat contradictory they also cool buildings down. Fourthly, they can act as a bold design statement by architects. The façade sector is famed for innovation though and lately has seen trends in rainscreen façade design, helping to spearhead sustainable building design concepts. These include biophilic design integration, dynamic façades with responsive technologies and digital fabrication.
“Biophilic design includes vertical gardens/green walls which not only look great but enhance thermal regulation, promote local biodiversity and vastly improve local air quality. We’re seeing the hotel sector in particular moving towards this exciting concept. Similarly, next-level advancements in building technologies include kinetic elements, adaptive shading devices and smart glazing- essentially the building adapts to the weather to regulate solar heat gain and glare for example, whilst giving access to natural light. Architects are opting for horizontal and vertical fins from the panel joints to improve thermal comfort and substantially reduce energy consumption.
“Architects also now have access to digital fabrication technologies and parametric design tools to transform how rainscreen façades are designed, fabricated and assembled. These encompass generative modelling, 3D printing and algorithmic design.
“This all makes it an exciting time for façade marketing across construction and manufacturing and having the right online presence, with the right content and engagement has become a top priority for many companies,” explained Leo Collier-Bett, founder of Efendi Architectural.
Established in 2017, Efendi Architectural was the result of an extensive foray across print and digital marketing – within the construction/manufacturing industry in particular. With a working knowledge of façades and expertise in all forms of marketing from film and photography, construction timelapse, aerial film & photography, LinkedIn promotional packages to printed and digital brochure designs, Efendi Architectural offers a unique portfolio of services.
“From the offset, our insight/consultancy meeting establishes what marketing phase is required and the timeframe. The bulk of our work is with façades and we offer a bespoke approach to each project. Through trust and professionalism, we have been approached by clients through word of mouth, which in many cases has led to ongoing retainer agreements. There are no hefty agency fees involved and we offer a turnkey solution – from initial design, project phase, finished piece and of course a killer marketing campaign. We are especially mindful of all legislative and compliance regulations across the sector, in the wake of the Grenfell fire tragedy back in 2017.
“The second phase of the damning Grenfell report by Sir Martin Moore-Bick this September has made a series of recommendations such as product regulation, redefinition of higher risk buildings, responsibility for fire safety under a single Minister, centralisation of building control functions, review of private sector building control and much more. This marks an ongoing landmark shift in the construction and manufacturing sector.” added Leo.
If you’re looking to increase brand visibility, curate striking content, shift the narrative, or trailblaze across the construction or manufacturing industry, contact Efendi Architectural for an insight/consultancy meeting today:
M +44 (0)7587 054663
info@efendiarchitectural.com
www.efendiarchitectural.com